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Simply Cook magazine cover featuring delicious recipes, cooking tips, and meal planning ideas. Food photography, healthy eating, cooking magazine.

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SimplyCook Free Trial

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SimplyCook Deals for October 2025

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Free Trial Box (Pay £1.98 Postage) - SimplyCook

Discover new flavours with a free trial box from SimplyCook. Try your first 4 recipe kits for free and just pay £1.98 for postage. A brilliant way to test out the service.

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The deals on this page were last checked on 2025-10-09 by Emily Harper.

Are you tired of cooking the same old meals week after week? SimplyCook offers a fresh, hassle-free way to explore exciting new recipes without the overwhelm of sourcing rare ingredients. As a London-based recipe box service, it empowers UK home cooks to enjoy diverse, tasty dishes with minimal effort and cost.

What is SimplyCook?

SimplyCook is a subscription-based recipe box service headquartered in London, United Kingdom. Founded to simplify the process of trying new recipes, it delivers monthly boxes that include everything you need except fresh produce from your local supermarket. This innovative approach makes gourmet cooking accessible to busy households across the UK.

The company focuses on providing recipe kits that encourage creativity while keeping things straightforward. Unlike traditional meal kits, SimplyCook emphasises non-perishable ingredients, allowing subscribers to shop for fresh items at their convenience. It’s perfect for those who want variety without committing to full meal deliveries.

With a strong presence in the UK market, SimplyCook has earned recognition for its practical solutions to everyday cooking challenges. Whether you’re a novice or a seasoned cook, this service helps break the monotony of repetitive meals.

Products and Services

SimplyCook offers a core subscription service that includes four recipe cards and corresponding ingredient kits each month. These kits contain herbs, spices, sauces, and other essential extras needed to prepare the dishes. Subscribers simply purchase fresh ingredients like meat, vegetables, and dairy from their supermarket to complete the meals.

The service is designed for flexibility, with options to pause or cancel subscriptions as needed. Each box promotes recipe creation and delivery service tailored to home cooks seeking inspiration. This model ensures you only buy what you need for the week, reducing waste and expense.

As a private company in the recipe box industry, SimplyCook stands out by focusing on quality non-perishables that enhance everyday cooking. Their products are crafted to make experimenting with new flavours easy and enjoyable.

Key Features

What sets SimplyCook apart is its cost-effective approach to recipe delivery, where you handle the fresh shopping yourself. This keeps subscription costs down while ensuring ingredients are as fresh as possible. The recipe cards are detailed, guiding you step-by-step through each dish.

Each ingredient kit is compact and focused on non-perishable items, making storage simple until you’re ready to cook. The service covers a variety of cuisines, from everyday family meals to more adventurous options. With 20 employees as of 2018, the team maintains a personal touch in operations.

SimplyCook‘s model encourages sustainable habits by minimising unused ingredients. You’ll find the kits easy to integrate into your routine, with no need for special equipment. This thoughtful design makes it a favourite among UK subscribers looking for convenience.

Benefits

Choosing SimplyCook means enjoying the benefits of varied meals without the hassle of planning or expensive sourcing. It solves the common issue of cooking the same dishes repeatedly by delivering fresh ideas monthly. Customers save time and money, as kits are affordable and complement supermarket shopping.

The service promotes healthier eating through diverse recipes that incorporate global flavours. It’s ideal for families or individuals wanting to expand their culinary skills affordably. Plus, with features in publications like Woman’s World, Daily Express, and The Independent, you know you’re getting trusted, quality content.

For UK shoppers aiming to maximise value on SimplyCook subscriptions, BudgetFitter is an invaluable tool. It helps track the latest deals and discounts, ensuring you get the best savings. Access exclusive offers through the BudgetFitter website, browser extension, or mobile app to enhance your cooking experience without overspending.

History and Background

SimplyCook was founded in 2014 in London by Oliver Ashness, who recognised the tedium of trying new recipes. In 2013, Ashness observed that people often stuck to familiar dishes due to the expense and effort of experimenting. He aimed to create an alternative to bulky food delivery services, focusing on accessible kits.

The company launched with £100,000 from personal savings and support from friends and family. Within just six months, it attracted thousands of customers, proving the demand for this innovative model. Ashness’s vision was to make diverse cooking straightforward and budget-friendly for UK homes.

Growth continued with significant investments, including $1.1 million from Episode 1 Ventures in 2015 and a £4.5 million Series A round led by Octopus Investments in January 2019. These funds supported expansion and refinement of the recipe box service. Today, SimplyCook remains a private company dedicated to its original mission.

Special Offers and Savings

While SimplyCook keeps its subscription model straightforward and value-driven, savvy UK customers can unlock additional savings through promotions. The service is inherently cost-effective, as it avoids the markup on fresh foods, allowing you to shop deals at supermarkets. Look for introductory offers that make starting even more affordable.

Subscribers benefit from flexible plans that can be adjusted to fit budgets, with no long-term commitments required. This approach ensures you only pay for what suits your lifestyle. For ongoing discounts, platforms like BudgetFitter are essential, helping you discover verified deals on SimplyCook boxes.

By combining SimplyCook‘s efficient kits with smart shopping, you’ll enjoy restaurant-quality meals at home for less. Whether it’s seasonal promotions or loyalty perks, the focus is on delivering maximum value. Stay ahead by using resources that highlight the best opportunities to save on your monthly deliveries.

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