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About Omnisend
Discover the Omnisend marketing platform, an all-in-one solution designed specifically to help e-commerce businesses grow their sales and build lasting customer relationships. Omnisend empowers online stores by unifying their communication channels, providing powerful tools for integrated email and SMS marketing, web push notifications, and sophisticated e-commerce automation. With seamless integrations for platforms like Shopify, BigCommerce, and WooCommerce, it’s the perfect tool for creating highly personalised customer journeys. Businesses looking to upgrade their marketing efforts can find excellent value in Omnisend pricing plans, especially with opportunities like an Omnisend discount offering up to 40% off, making this advanced platform highly accessible.
Why Choose Omnisend?
Omnisend has become a top choice for thousands of e-commerce brands for several key reasons:
- E-commerce Centric: Unlike generic email service providers, every feature in the Omnisend marketing platform is built with online stores in mind, from product pickers in emails to pre-built automation workflows.
- True Omnichannel Marketing: Go beyond email by seamlessly integrating SMS and web push notifications into a single automated workflow, ensuring customers receive the right message on the right channel at the right time.
- Powerful Automation & Workflows: The platform excels at e-commerce automation with a library of pre-built templates for cart abandonment, welcome series, order confirmation, and customer reactivation that can be launched in minutes.
- Advanced Segmentation: Utilise robust customer segmentation tools to group contacts based on their shopping behaviour, campaign engagement, and profile data for hyper-targeted and effective marketing campaigns.
- Seamless Integrations: Deep integration with major e-commerce platforms, particularly its advanced Shopify marketing automation, ensures customer and order data syncs effortlessly.
- User-Friendly Interface: Despite its powerful features, Omnisend is known for its intuitive drag-and-drop builders and visual workflow editors, making it accessible for marketers of all skill levels.
Key Omnisend Features & Offerings
The Omnisend marketing platform is packed with features designed to drive sales:
- Email & SMS Marketing: Create beautiful, on-brand email campaigns with an easy-to-use editor and template library. Launch targeted SMS campaigns for flash sales or urgent updates, all from one place.
- Automation Library: A comprehensive set of pre-built e-commerce automation workflows that are proven to convert, including abandoned cart reminders, browse abandonment, and welcome series.
- Segmentation Tools: Powerful, flexible customer segmentation tools allow for the creation of dynamic audience segments based on real-time data for ultimate personalisation.
- Forms & Popups: Capture new subscribers with a variety of customisable signup forms, including popups, landing pages, and interactive Wheel of Fortune forms.
- Reporting & Analytics: Track performance with in-depth reporting that shows sales generated from campaigns and automations, providing clear ROI data.
- Audience Sync for Ads: Sync segments directly to Google Ads and Facebook Custom Audiences for effective retargeting campaigns.
Benefits of Using Omnisend
Implementing Omnisend for email and SMS marketing can provide significant advantages:
- Increased Sales & Conversions: The powerful automation and segmentation features are designed specifically to recover abandoned carts and drive repeat purchases.
- Time Savings: Pre-built automation workflows allow businesses to set up complex marketing sequences once and let them run automatically.
- Improved Customer Engagement: Deliver highly personalised messages across multiple channels, creating a more consistent and engaging customer experience.
- Deeper Customer Insights: Gain a better understanding of customer behaviour and lifetime value through detailed analytics and lifecycle stage mapping.
- Scalable Solutions: With flexible Omnisend pricing plans, the platform can grow with a business, from startup to enterprise level.
Things to Consider When Choosing an Omnisend Plan
To select the right Omnisend plan for a business:
- Contact List Size: Omnisend pricing plans are primarily based on the number of contacts in a list. Assess current and projected list size.
- Sending Volume: The Free and Standard plans have monthly email sending limits, while the Pro plan offers unlimited sends. For businesses with large lists or high-frequency campaigns, the Pro plan is often more suitable.
- SMS & MMS Needs: The Pro plan includes a generous amount of free SMS/MMS credits, making it the most cost-effective choice for businesses heavily utilising text message marketing.
- Feature Requirements: While the Free plan includes many features, advanced reporting and priority support are reserved for paid tiers.
- Discount Conditions: For promotions like a “40% off” Omnisend discount, check the specific terms. This may apply to annual plans or the first few months of a new subscription.
Tips for Maximising The Omnisend Experience
Users can get the most out of their Shopify marketing automation (and other platform integrations) with these tips:
- Start with the Pre-Built Automations: Activate the cart abandonment and welcome series workflows immediately – they are proven to generate sales.
- Segment Your Audience: Go beyond sending one message to everyone. Use segmentation to target VIP customers, one-time purchasers, or subscribers who haven’t opened emails recently.
- Combine Email and SMS: Add SMS to automation workflows for time-sensitive messages, like a final cart reminder, to significantly boost conversion rates.
- Utilise Popups for List Growth: Implement an exit-intent popup with a small discount to capture new subscribers before they leave the site.
- A/B Test Your Campaigns: Experiment with different subject lines, content, and offers to continuously optimise performance.
Omnisend Customer Support & Policies
Omnisend is known for its excellent 24/7 customer support, available via live chat and email for users on paid plans. The platform also has an extensive knowledge base, webinars, and an academy to help users succeed. With a Free plan available for anyone to test the full feature set (with sending limits), businesses can try the platform risk-free. Policies regarding billing and plan changes are transparent and easily managed within the user’s account dashboard.
Supercharge Your E-commerce Marketing with Omnisend
For e-commerce businesses looking to drive more sales and save time, the Omnisend marketing platform provides an essential, all-in-one solution. By combining powerful email and SMS marketing with intelligent e-commerce automation and precise customer segmentation tools, Omnisend helps brands create personalised experiences that convert. With flexible Omnisend pricing plans and the potential for a significant Omnisend discount of up to 40%, now is the perfect time to explore how this platform can revolutionise a store’s marketing, especially for those using Shopify marketing automation.
Grow your business smarter, not harder, with Omnisend.