New to Naked Wines? Get a fantastic £75 off your first case of wine valued at £134.99 or more. A brilliant way to discover exclusive wines from independent winemakers.
Naked Wines Deals for October 2025
Save up to 33% on world-class wines when you join Naked Wines as an Angel. Support independent winemakers and get access to exclusive prices.
Stock up your wine rack and get free shipping from Naked Wines on all orders of £100 or more. Get exclusive wines delivered right to your door.
Receive a free bottle of wine every month when you order a case from Naked Wines. A tasty extra perk for regular customers.
Try a selection of top wines and get 6 bottles for just £34.99. Use this Naked Wines discount code at checkout to claim this special introductory offer.
Discover the world of wine like never before with Naked Wines, a revolutionary platform that connects passionate drinkers directly with talented independent winemakers. By cutting out the middlemen, Naked Wines delivers exceptional vintage selections at fair prices, ensuring every sip supports creativity and quality in the vineyards. Whether you’re a seasoned oenophile or just dipping your toes into premium pours, Naked Wines makes it easy to explore unique flavours without breaking the bank.
What is Naked Wines?
Naked Wines is an innovative wine subscription and e-commerce platform that empowers independent winemakers worldwide by providing them with the resources to craft exceptional bottles. Founded on the principle of transparency—hence the name—Naked Wines eliminates traditional retail markups, allowing customers to enjoy world-class wines at significantly reduced prices. Operating primarily in the UK and internationally, the company has built a loyal community of over 700,000 satisfied customers who appreciate the direct-from-vineyard approach.
The core model revolves around “Angels,” dedicated supporters who invest a modest monthly amount into their account, which they can spend on exclusive wines. In return, they receive generous discounts, access to limited-edition bottles, and insider stories from the winemakers themselves. This unique ecosystem not only democratises access to high-quality wine but also fosters a sense of community and discovery for enthusiasts across the globe.
Products and Services
Naked Wines offers a diverse range of premium wines sourced directly from independent winemakers in renowned regions like Hawkes Bay, Australia, and beyond. Their portfolio includes everything from crisp Sauvignon Blancs to bold Reserve blends, each selected for its quality and uniqueness—flavours you won’t typically find on supermarket shelves. Customers can browse and purchase individual bottles, curated selections, or join the Angel program for ongoing deliveries tailored to their tastes.
Beyond standard retail, Naked Wines provides gift cards and corporate wine solutions for workplaces, making it ideal for gifting or team-building events. They also feature exclusive releases from award-winning winemakers, such as the highly rated Rod Easthope Reserve, ensuring variety for every palate. All products come with detailed tasting notes and winemaker profiles, enhancing the educational aspect of each purchase.
- Red Wines: Robust options like Shiraz and Cabernet Sauvignon from independent estates, perfect for pairing with hearty meals.
- White Wines: Fresh and aromatic varieties, including Chardonnay and Sauvignon Blanc, ideal for summer sipping.
- Sparkling and Rosé: Bubbly selections and light rosés that add flair to celebrations without the premium price tag.
- Angel Subscriptions: Monthly credits for personalised wine deliveries, with flexibility to pause or customise orders.
Key Features
What sets Naked Wines apart is its commitment to direct winemaker partnerships, which infuse every bottle with authenticity and passion. Unlike conventional retailers, Naked Wines shares the personal stories of the artisans behind the wines, helping customers connect on a deeper level. This transparency extends to their hassle-free guarantee, where unsatisfied sippers can receive full credits without questions asked.
The platform boasts excellent ratings on Trustpilot, with over 10,000 glowing reviews praising the quality and value. As the IWC Wine Club of the Year 2023, Naked Wines emphasises sustainability through its Charitable Trust and anti-modern slavery policies. Delivery is reliable and straightforward across the UK, with options for tracking and flexible scheduling to suit busy lifestyles.
Additionally, Naked Wines avoids restrictive memberships—no fees, no commitments—allowing you to shop as frequently or infrequently as you like. Their user-friendly website and app make discovering new vintages a breeze, complete with Vivino ratings for informed choices.
Benefits
Choosing Naked Wines means accessing up to 33% savings on every bottle compared to traditional retail prices, without compromising on quality. Customers love the risk-free experience, knowing they can return any wine that doesn’t delight their palate, building trust and encouraging experimentation with global varietals. This model not only benefits drinkers but also ensures winemakers receive fairer compensation, creating a win-win for all involved.
For UK wine lovers, the perks extend to exclusive access to limited stocks and personalised recommendations based on preferences. Many report that once they try Naked Wines, everyday supermarket options pale in comparison, offering a superior tasting journey at a fraction of the cost. Looking to save even more on Naked Wines purchases? BudgetFitter helps UK shoppers track the latest deals and discounts through the BudgetFitter website, browser extension, or mobile app, ensuring you never miss out on exclusive promotions.
Overall, the benefits include enhanced discovery, community engagement, and ethical consumption, making Naked Wines a top choice for those seeking value-driven indulgence.
History and Background
Naked Wines was established in 2008 in London, with a vision to disrupt the opaque wine industry by championing independent talent. Registered as Naked Wines plc in England (company number 02281640), the company has grown from a UK base to an international powerhouse, headquartered at Norvic House in Norwich. Founders recognised that talented winemakers often struggled without big-brand backing, so they created a crowdfunding-like system to fund innovative projects.
Over the years, Naked Wines has expanded its network to include hundreds of winemakers across Australia, the US, and Europe, amassing a collection of award-winning labels. Key milestones include launching the Angel program, which has empowered creators and delighted customers, and earning accolades like the International Wine Challenge’s top honour. Today, as a publicly listed entity, Naked Wines continues to prioritise sustainability and community, with initiatives like their Charitable Trust supporting vineyard conservation.
This rich history underscores Naked Wines‘ dedication to evolution, adapting to customer feedback while staying true to its transparent roots.
Special Offers and Savings
Naked Wines regularly rolls out enticing promotions for new and returning customers, such as introductory discounts on first orders or bonus credits for Angels. While stocks last, you can snag up to 33% off premium bottles, making it easier to stock up on favourites without the usual retail markup. Their voucher system adds flexibility, allowing you to apply codes for instant savings on selected wines.
For those maximising value, the Angel membership unlocks free shipping thresholds and exclusive drops not available to non-members. Seasonal deals, like holiday bundles or summer whites at as low as entry-level prices, keep things exciting. Savvy shoppers can further enhance their experience by using resources like BudgetFitter, which tracks verified Naked Wines offers across the website, browser extension, and mobile app to uncover the best deals tailored for UK users.
These offers ensure that enjoying world-leading wines remains affordable, with no hidden fees or long-term ties—simply pure value and enjoyment in every glass.
In summary, Naked Wines transforms how you buy and appreciate wine, blending discovery, quality, and savings into an unforgettable experience. With its direct approach and customer-centric features, it’s no wonder the brand has revolutionised the market for so many. Ready to join the ranks of satisfied sippers? Dive in and taste the difference today.








