About Intuit Mailchimp
Intuit Mailchimp is the leading online marketing platform designed to help small and medium-sized businesses grow. Renowned for its powerful yet user-friendly Mailchimp email marketing tools, the platform provides everything a business needs to build email campaigns, engage customers, and drive sales. Mailchimp has evolved into a complete solution for small business marketing automation, with a suite of features including a powerful customer journey builder, landing pages, and social media tools. With a range of flexible Mailchimp pricing plans, including a free plan to get started, the platform is built to scale with your business. For new users, a Mailchimp discount is often available, with a standard 15% discount for non-profits and other frequent promotions.
Why Choose Mailchimp?
Mailchimp is the trusted choice for millions of businesses worldwide for several compelling reasons:
- An All-in-One Marketing Platform: A key advantage is the huge range of tools available in one place. Users can manage their email marketing, build landing pages, create social media ads, and send postcards, all from a single, unified platform.
- User-Friendly and Intuitive: The platform is famous for its clean, simple, and encouraging interface, which makes it easy for business owners, even those with no marketing experience, to create professional campaigns.
- Powerful Automation and Personalisation: The customer journey builder is a standout feature, allowing businesses to create automated, multi-step marketing campaigns that are triggered by customer behaviour, such as a welcome series or an abandoned cart reminder.
- AI-Powered Insights and Tools: The platform leverages AI to help users write better subject lines, optimise send times, and even generate entire email designs, helping to improve performance.
- A Generous Free Plan: Mailchimp’s free plan is one of the best in the industry, allowing new businesses to build an audience and send professional emails at no cost.
Key Mailchimp Features
The Mailchimp online marketing platform is packed with features to help businesses grow:
- Email Builder: An intuitive, drag-and-drop editor to build email campaigns and newsletters with a library of professional, customisable templates.
- Marketing Automation: A full suite for small business marketing automation. Create powerful, personalised customer journeys to welcome, re-engage, and celebrate customers.
- Landing Pages & Websites: Tools to create simple websites and dedicated landing pages to promote a product or capture new leads.
- Audience Management: A powerful CRM that allows for advanced segmentation, tagging, and personalisation to send the right message to the right people.
- Reporting & Analytics: Detailed, easy-to-understand reports that show how campaigns are performing, with insights into open rates, click-through rates, and e-commerce revenue.
Benefits of Using Mailchimp
Using Mailchimp for Mailchimp email marketing and automation provides many significant advantages:
- Drive Sales and Revenue: The powerful e-commerce integrations and automation features are proven to increase sales and recover lost revenue from abandoned carts.
- Build Stronger Customer Relationships: By using segmentation and personalisation, businesses can send relevant, timely messages that build customer loyalty.
- Save Time on Marketing: The pre-built templates and automation workflows save a huge amount of time, allowing business owners to focus on other areas of their business.
- Make Data-Driven Decisions: The clear and insightful reporting helps businesses to understand what’s working and to continuously improve their marketing strategy.
Things to Consider When Choosing a Plan
To select the right plan, potential users should keep a few points in mind:
- Free vs. Paid Plans: The free plan is excellent for getting started. A paid plan (Essentials, Standard, or Premium) is essential to unlock the key automation features, remove Mailchimp branding, and get access to A/B testing and dedicated support.
- Contact List Size: The price of the paid plans scales with the number of contacts in an audience.
- Discount Conditions: A Mailchimp discount of “15% off” is a standard, ongoing offer for registered non-profits and charities. Other promotional codes will have their own specific terms.
Tips for a Great Mailchimp Experience
Users can get the most out of their subscription with these tips:
- Start with the Free Plan: The free plan is the best way to get familiar with the email builder and audience management tools.
- Set Up a Welcome Automation: This is the first and most important automation to create. It automatically sends a welcome email to every new subscriber, which is a great way to start building a relationship.
- Explore the Customer Journey Builder: Take the time to map out a simple customer journey (like for an abandoned cart) to see the full power of the automation features.
- Check for Non-Profit Discounts: If you are a registered charity, be sure to apply for the permanent 15% discount.
Mailchimp Customer Support & Policies
As a leading global SaaS company, Mailchimp provides comprehensive customer support, including a huge knowledge base of articles and guides, with 24/7 email and chat support available for paid plan users. They have clear and transparent policies regarding their pricing, terms of use, and anti-spam rules, providing a reliable and trusted service for millions of businesses.
Your All-in-One Platform for Growth
For any small business looking to grow their audience and drive sales, the Mailchimp online marketing platform is an essential tool. It makes Mailchimp email marketing simple and powerful, with all the features needed to build email campaigns that get results. With advanced tools for small business marketing automation, including the intuitive customer journey builder, it’s a complete solution for growth. With a range of flexible Mailchimp pricing plans and great Mailchimp discounts available, it’s never been easier to get started.
Build your brand and sell more with Mailchimp!
