Explore, Live, Shop on a Budget

Image showcasing a variety of itsu Asian cuisine including sushi, dumplings, and salads, alongside a mobile app interface for ordering food. The itsu logo is prominently displayed, emphasizing the brand's focus on fresh and healthy meals.
Eat healthily by using

itsu Referral Code

fastfood Free Food
Code

Join itsu App & Earn a Butterfly Reward - itsu

Receive a butterfly reward when you join the itsu mobile app with this itsu referral code. Earn points towards healthy meals and snacks!
schedule Expires in 12 days
prompt_suggestion

Similar Offers to itsu Referral Code

Check out these similar offers if you haven’t found what you’re looking for.

Use Our Amazing Tools to Enhance Your Experience

smart_toy BF-GPT

Get instant recommendations with our ChatGPT AI-powered chat to find discounts tailored to you.

Chat Now

browser_updated Browser Extension

Never miss a bargain again. Our extension notifies you about deals and discounts on the websites you visit.

Install Extension

checklist FitterTools

Tell your preferences through a quick quiz, and we’ll match you with personalized offers to save you money.

Take Quiz

notification_add AI Newsletter

Enjoy smart, tailored deals and exclusive offers from BudgetFitter, powered by AI and delivered to your inbox every week.

Sign Up Now

About itsu

itsu has grown into a renowned UK-based restaurant chain celebrated for its Asian-inspired menu that aligns health-conscious values with quick-serve convenience. Rejecting the traditionally greasy fast-food stereotype, itsu offers a host of fresh, nutritious dishes—like sushi rolls, noodle bowls, and hearty soups—targeted to busy consumers unwilling to sacrifice quality or taste. By highlighting lean proteins, seasonal vegetables, and thoughtful recipe design, itsu embraces an ethos of “Eat Beautiful,” inspiring diners to enjoy vibrantly flavoured meals without the guilt.

A core goal of itsu is to redefine fast dining through health-driven options. Its menu pairs lean proteins, such as fish or chicken, with colourful produce and minimal saturated fats, ensuring each dish remains both flavourful and beneficial. By tapping into the culinary styles of Japan, Korea, and broader Asia, itsu cultivates a satisfying range of choices—whether one craves a simple grab-and-go lunch or a more substantial dinner. Through the synergy of natural, nutrient-rich ingredients, portion control, and balanced macronutrients, itsu stands as an alternative to the caloric heaviness of standard fast food.

Menu variety underpins itsu’s appeal. Sushi enthusiasts encounter pre-assembled, artful boxes featuring rolls, nigiri, and sashimi with wasabi, soy sauce, and pickled ginger included. Creative salads serve as lighter fare, mixing edamame, tofu, grilled meats, or salmon with crisp greens and tangy dressings. For a warming meal, hot bowls and noodle soups—like ramen or pho—are prepared with aromatic broths, fresh veggies, and protein options (chicken katsu, prawns, tofu). Rice or grain bowls featuring brown rice and an array of toppings (from teriyaki chicken to hearty veggies) underscore the brand’s emphasis on balanced nutrition. Additional snacks and sides—like edamame, gyoza dumplings, and miso soup—round out the offerings, along with light desserts such as mochi or fruit-based pots.

itsu invests in a fast-casual environment where customers can choose from chilled, pre-packed items (like sushi combos) or order hot, made-on-the-spot bowls. Many locations incorporate express lines or kiosk-based ordering, suiting the needs of urban diners pressed for time. In tandem, an online ordering and delivery service allows customers to see nutritional details, filter for dietary requirements, and access simple pickup or delivery alternatives. Calorie data and potential allergens are marked, helping mindful eaters track consumption.

Numerous benefits emerge from dining at itsu. The brand’s synergy of freshness, lower calorie counts, and swift service particularly resonates with professionals needing a quick yet wholesome lunch or travellers seeking hearty meals. The menu accommodates various lifestyles—vegetarian, gluten-free, and pescatarian—coupled with transparent ingredient listings and visible calorie labels. The restaurant’s emphasis on minimal oil usage and ample produce meets modern health trends; all served with speed and practicality in mind.

However, prospective diners should note potential drawbacks. itsu’s price points are typically above standard fast-food chains, reflecting the costs of premium proteins and fresh components. For individuals with strong allergen sensitivities to soy, fish, or sesame, cross-contamination in busy locations might pose an issue, necessitating care when ordering. Although many items are pre-packaged for convenience, this can reduce customisation possibilities. Furthermore, while itsu thrives in larger cities, those living in suburban or rural zones may have limited access due to fewer store locations, although third-party delivery expansions partly mitigate this.

For an optimal itsu experience, newcomers can explore seasonal items (e.g., limited-edition dumplings or new soup flavours) and consult posted labels or staff for nutritional data. Requesting extra protein (like edamame or miso soup) offers additional variety. Keeping an eye out for promotional deals—via official apps or loyalty programs—can yield cost savings. Properly hydrating remains key, as many high-fibre, high-protein dishes can spur thirst.

On the customer support front, itsu typically provides straightforward in-store service, with staff trained to guide on menu choices, especially regarding allergens or dietary concerns. For online orders, any issues related to order errors or reimbursements can be raised through the delivery partner or in-store lines. While the brand’s presence skews to urban locales, expansions continue, and many city-based outlets present robust lunch or dinner crowds, so timing a visit can ensure minimal queuing.

By anchoring its philosophy in nutritious yet convenient dining, itsu stands as an attractive option for those seeking to balance flavour and health. Infusing an Asian-inspired flair across sushi, hot bowls, and salads, itsu welcomes a broad demographic—busy workers, health enthusiasts, or casual shoppers craving a guilt-free snack. Although pricier than basic fast-food fare, the brand’s commitment to quality ingredients, user-friendly service, and varied menu strategies has cemented itsu as a beloved participant in the UK’s fast-casual segment. Whether for a quick midday bite or a low-calorie yet satisfying meal, itsu continues to define itself as a prime haven for discerning diners in search of swift, wholesome enjoyment.

Disclaimer: All product and brand references belong to their respective owners. This summary is offered solely for informational purposes and does not imply an official endorsement.

Why BudgetFitter Stands Out