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Eat Beautifully

itsu Referral Code

4.4
(17 ratings)
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itsu Deals for October 2025

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Join itsu App & Earn a Butterfly Reward - itsu

Receive a butterfly reward when you join the itsu mobile app with this itsu referral code. Earn points towards healthy meals and snacks!

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The deals on this page were last checked on 2025-10-09 by Fatih Ozdemir.

Discover the vibrant world of itsu, where nutritious and delicious meals come to life with fresh, quality ingredients. As a beloved brand in the UK and beyond, itsu offers a range of sushi, salads, soups, and more, all designed to help you eat beautiful and stay healthy. Whether you’re grabbing a quick bite at one of their restaurants or picking up ready-to-eat options from the supermarket, itsu makes it easy to enjoy healthier choices on the go.

What is itsu?

itsu is a pioneering food brand that specialises in preparing and providing nutritious meals using high-quality ingredients. From their restaurants where food is steamed rather than fried, to their grocery products available in supermarkets across the UK, Europe, and internationally, itsu focuses on delivering options packed with wholegrains, fibre, protein, and greens. Their commitment to healthier eating is evident in every aspect of their offerings, making them a go-to choice for those seeking convenient yet wholesome food.

At its core, itsu embodies a story of innovation and customer-driven growth. Over two decades, they’ve built a reputation for creating a new food place that prioritises taste, nutrition, and sustainability. You’ll find itsu products and experiences tailored for busy lifestyles, ensuring you can savour delicious meals without compromising on health.

Products and Services

itsu offers a diverse menu that caters to various tastes and dietary needs, all prepared with an emphasis on quality ingredients. In their restaurants, you can enjoy freshly made dishes like sushi, salads, soups, and hot bowls, all steamed on the spot for maximum nutrition. Their grocery products extend this convenience to your home, with items found in fridges, freezers, and shelves of supermarkets throughout the UK and Europe.

  • Health[ier] Menu Items: Explore options such as rice’box, salads and hot rice’bowls, sushi and salads, hot noodle’bowls and soups, and steamed gyoza and bao, each designed to be nutrient-dense and flavourful.
  • Grocery Products: Pick up frozen or chilled itsu favourites like international noodles worth loving, perfect for quick home meals.
  • Additional Services: itsu provides catering for events, gift cards for gifting healthy treats, and even recipes to inspire your own cooking with their ingredients.

Beyond the core menu, itsu supports a loyalty programme to reward regular customers and offers franchising opportunities for those interested in expanding the brand. With locations easy to find via their find us feature, accessing itsu‘s offerings is straightforward for UK shoppers.

Key Features

What sets itsu apart is their dedication to steaming instead of frying, ensuring every dish retains its natural goodness without added oils. Their restaurants prepare food fresh on the spot, incorporating wholegrains, fibre, protein, and plenty of greens to support a balanced diet. This approach makes itsu a standout for health-conscious individuals looking for quality ingredients in every meal.

Another highlight is the accessibility of itsu grocery products, which you can find in supermarkets all over the UK, Europe, and beyond. They also emphasise sustainability and community involvement through initiatives like the Youth Kitchen, which invests in nutrition education for children by funding classes, fresh ingredients, and cooking equipment across the UK. These features not only enhance the brand’s appeal but also align with modern values of wellness and responsibility.

For those exploring careers or business opportunities, itsu provides jobs in a dynamic environment and details on franchising, making it a multifaceted brand with growth potential.

Benefits

Choosing itsu means opting for meals that are not only tasty but also beneficial for your well-being, thanks to their focus on nutritious and healthier options. Customers appreciate the convenience of on-the-go eating at restaurants or easy supermarket pickups, which fit seamlessly into busy UK lifestyles. The emphasis on steamed preparation and quality ingredients helps you maintain a balanced diet without sacrificing flavour, promoting long-term health benefits like increased energy and better nutrition.

Moreover, itsu‘s commitment to sustainability and community support through Youth Kitchen adds a feel-good factor, knowing your choices contribute to positive change. For UK customers, the widespread availability ensures you can always access fresh, wholesome food without hassle. Looking to save even more on itsu purchases? BudgetFitter helps UK shoppers track the latest deals and discounts, with exclusive offers accessible through the BudgetFitter website, browser extension, or mobile app.

Overall, the benefits of itsu extend to convenience, taste, and health, making it a smart choice for anyone prioritising quality meals in their daily routine.

History and Background

The story of itsu is a remarkable journey spanning over two decades, shaped entirely by their customers. It began as a vision to create a new and pioneering food place, evolving through thousands of emails, letters, texts, and phone calls from devoted fans. This customer feedback has been the driving force behind itsu‘s growth into a brand that truly understands what people want in healthier dining.

From humble beginnings, itsu expanded to include restaurants that steam nutritious food on the spot and grocery lines that reach supermarkets across the UK and internationally. Their our story section highlights this authentic narrative, thanking customers for co-creating the brand. Today, itsu stands as a testament to innovation in the food industry, with a focus on sustainability, ingredients, and community impact through programs like Youth Kitchen.

This rich background underscores itsu‘s resilience and adaptability, ensuring they remain relevant for UK and global audiences seeking beautiful eating experiences.

Special Offers and Savings

itsu keeps things exciting with opportunities to enjoy their health[ier] menu at great value, such as through their loyalty programme that rewards you for choosing nutritious options. Sign up for updates to receive health[ier] offers, exclusive deals, and the latest news on recipes and new products. While specific promotions vary, itsu often highlights seasonal savings on items like sushi, noodle bowls, and grocery favourites, helping you eat well without breaking the bank.

For gift cards, you can share the itsu experience affordably, perfect for treating friends or family to quality meals. UK shoppers benefit from the brand’s widespread presence, making it easy to combine itsu visits with everyday errands for added convenience. To maximise your savings on itsu products, check for discounts starting from as low as certain thresholds on select items, ensuring you get the best value on steamed gyoza, salads, and more.

Staying informed about these special offers is simple—sign up for their newsletter or explore the where to buy section for supermarket deals. With itsu‘s focus on accessibility, you can enjoy up to impressive savings while prioritising health.

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