Get 50% off your first Gousto box, 40% off your second box, and 20% off for two months with a Gousto discount code. Enjoy fresh, delicious meal kits delivered to your door at a fraction of the price!
Gousto Deals for October 2025
Gousto revolutionises the way UK households approach mealtimes by delivering fresh recipe boxes straight to your door, eliminating the hassle of meal planning and grocery shopping. As a leading recipe box service, Gousto combines high-quality ingredients with innovative recipes to inspire home cooks of all levels. Whether you’re a busy professional or a family seeking variety, Gousto makes delicious cooking accessible and enjoyable every day.
What is Gousto?
Gousto is a premier UK-based recipe box delivery service that provides everything you need to create gourmet meals at home without the stress of shopping or waste. Founded with the mission to make cooking fun and sustainable, Gousto offers a flexible subscription model tailored to modern lifestyles. From quick weeknight dinners to indulgent family feasts, the service caters to diverse tastes and dietary needs, ensuring fresh, seasonal ingredients arrive pre-portioned for effortless preparation.
Products and Services
Gousto’s core offering is its recipe box subscriptions, available in sizes for 1 to 5 people, allowing you to select a delivery frequency that suits your routine. Each box includes recipe cards with step-by-step instructions, alongside all necessary fresh ingredients measured precisely to serve the chosen number of portions. You can customise your box by picking from over 175 recipes weekly, covering categories like vegetarian, vegan, gluten-free, and dairy-free options.
Beyond standard boxes, Gousto provides speciality menus such as healthy choices, family classics, quick and easy meals under 30 minutes, and global cuisines for adventurous palates. The service extends to next-day delivery options for orders placed by midday, ensuring peak freshness for your ingredients. Additionally, Gousto’s flexible subscription lets you pause, skip, or cancel deliveries at any time, giving you complete control over your meal planning.
- Recipe Variety: Explore an extensive menu with 175+ options each week, far surpassing competitors in choice and diversity.
- Ingredient Quality: Boxes feature hand-selected seasonal produce and 100% British fresh meat from trusted farms.
- Delivery Flexibility: Choose your preferred day and enjoy free next-day delivery on your first box.
Key Features
What sets Gousto apart is its commitment to sustainability and quality, as evidenced by its status as a B Corp™ certified company. This certification highlights Gousto’s efforts to use business as a force for good, from reducing food waste through pre-measured ingredients to sourcing ethically. Customers appreciate the user-friendly app and website, where you can easily browse recipes, manage subscriptions, and track deliveries in real-time.
Gousto emphasises innovation in meal prep, offering more quick and easy recipes than any other UK service, perfect for time-strapped individuals. The no-lock-in policy means you can adjust your plan freely, avoiding unwanted commitments. Furthermore, Gousto’s focus on seasonal and local sourcing ensures meals are not only tasty but also environmentally responsible, aligning with the values of conscious consumers.
- B Corp™ Status: Demonstrates ethical practices and positive impact on society and the environment.
- Recipe Personalisation: Tailor boxes to dietary preferences and family sizes for a bespoke experience.
- Waste Reduction: Pre-portioned ingredients cut down on unused produce, promoting sustainable cooking.
Benefits
Choosing Gousto brings numerous advantages, starting with the convenience of ditching supermarket queues while enjoying restaurant-quality meals at home. You’ll save time on planning and shopping, with affordable pricing starting from as low as £3 per meal, making it a budget-friendly alternative to takeaways. The service also promotes healthier eating by encouraging home cooking with nutrient-rich, fresh ingredients, and its variety prevents meal monotony.
For families, Gousto’s kid-friendly recipes and portion options make dinnertime less chaotic, while solo diners benefit from compact boxes designed for one. Environmentally, the reduced packaging and focus on seasonal items lower your carbon footprint compared to traditional grocery runs. Overall, Gousto empowers you to cook confidently, fostering culinary skills and family bonding over shared meals.
Looking to maximise savings on your Gousto subscription? BudgetFitter is an invaluable tool for UK shoppers, helping you track the latest deals and discounts on recipe boxes. Access exclusive offers through the BudgetFitter website, browser extension, or mobile app to ensure you’re always getting the best value from your orders.
History and Background
Gousto was established in 2012 in London by entrepreneurs Tim Williams and James Jackson, who recognised the growing demand for convenient yet high-quality home cooking solutions in the UK. Starting as a small operation, the company quickly expanded by partnering with top suppliers to guarantee premium ingredients. By 2015, Gousto had become one of the UK’s fastest-growing food tech startups, securing significant investments to scale operations nationwide.
Today, Gousto serves thousands of households weekly, with a strong emphasis on customer feedback driving continuous improvements like menu expansions and enhanced delivery networks. Its journey reflects a dedication to innovation, from early recipe testing to achieving B Corp™ certification in 2020, underscoring a shift towards sustainable business practices. This evolution positions Gousto as a trusted leader in the recipe box market, adapting to consumer needs in an ever-changing landscape.
Special Offers and Savings
Gousto frequently rolls out attractive promotions to welcome new customers, such as up to 50% off your first box and ongoing discounts for the following months, making it easier to try the service without commitment. These offers apply to standard terms and can stack with flexible delivery options, ensuring great value from the start. Existing subscribers often enjoy perks like referral bonuses or seasonal deals, keeping costs low while maintaining quality.
To stay ahead of the best savings, keep an eye on Gousto’s limited-time promotions, which highlight menu themes or bundle savings. The no-obligation model means you can test recipes risk-free, adjusting as needed to fit your budget. For even more ways to economise, BudgetFitter curates verified Gousto discounts, accessible via the website, browser extension, or mobile app, helping you unlock exclusive deals tailored for savvy UK shoppers.
In summary, Gousto’s blend of convenience, variety, and sustainability makes it a standout choice for effortless home cooking. With its expansive menu and customer-centric features, you’ll discover a world of culinary possibilities delivered directly to your doorstep.