Friarwood Discount Code

About Friarwood Wines and Spirits

Friarwood Wines & Spirits is a boutique wine and spirits retailer, balancing a family-run heritage with a deep commitment to sourcing exceptional bottles from acclaimed regions worldwide. Founded in 1967 and rooted in London, this respected importer and distributor has fashioned a unique reputation through its curated selection of rare vintages and artisanal spirits, coupled with the inviting spirit of its physical shops. Notably, Friarwood was honoured as ‘Best Online Retailer’ at the Merton Chamber of Commerce Awards in 2024, underscoring the brand’s longstanding pledge to quality and innovation.

Central to Friarwood’s ethos is a focus on smaller, independent producers who invest deep care in each bottle they create—be it a bold red, delicate sparkling wine, or a hidden gem destined for a cellar. With a knowledgeable staff ready to guide patrons, simply choosing a bottle transforms into a journey through diverse flavours and wine-making traditions. This personal approach fosters a genuine connection, inviting customers to immerse themselves in the legacy of the producers behind every sip.

Friarwood offers a vast array of exclusive imports, calling on esteemed regions such as Bordeaux, Burgundy, Champagne, Loire, Rhone, and Tuscany. By maintaining direct partnerships with vineyards and wineries, the brand is able to present treasures and rare releases seldom found in mainstream outlets. Customers aren’t just procuring a bottle; they’re participating in a rich, multi-generational narrative that enhances the depth and intrigue of each taste.

While Friarwood is renowned for premium bottles, its dedication to accessible quality accommodates a wide range of wine enthusiasts. The brand works to ensure fair pricing, allowing both newcomers and seasoned oenophiles to try noteworthy varietals without prohibitive costs. This inclusive stance encourages experimentation, spanning from emerging estates to revered labels, and supports patrons aiming to expand or refine their palates.

Two physical shops mirror Friarwood’s welcoming character: one amid the vibrant streets of Parsons Green, the other in Wimbledon Village. Their shelves house an eclectic selection of carefully chosen wines and spirits, while the user-friendly website extends the portfolio to those preferring to browse online. Local delivery further boosts convenience, ensuring that favourite bottles can be delivered promptly to customers’ doors.

Beyond simple retail, Friarwood fosters a community anchored in a shared passion for wine. Regular tastings and exclusive events bring like-minded aficionados together in a convivial atmosphere, with staff offering insight into production processes, tasting methods, and best pairings. These gatherings deepen guests’ appreciation, turning each sampling session into a learning opportunity that welcomes novices and aficionados alike.

Since Ben Carfagnini assumed leadership in 2015, Friarwood has experienced notable growth and transformation. Under his guidance, the business has developed a chic online presence, opened a second location in Wimbledon, and cultivated ties with more than 200 on-trade clients—a sign of Friarwood’s significant stature in the city’s dynamic wine industry.

Whether one is hunting for a rare vintage or seeking an easygoing, high-calibre bottle, Friarwood connects patrons with the finest in wine and spirits. From friendly in-store encounters that exude expertise to a well-organized website for convenient online ordering, Friarwood merges heritage, taste, and knowledge into a compelling retail experience. Each bottle symbolizes the brand’s devotion to authenticity and the underlying stories of its producers, ensuring an elevated moment with every pour. For those valuing excellence, variety, and genuine community spirit, Friarwood remains a top destination in London’s world of wine and spirits.