Sign up for the Amex® Cashback Everyday Credit Card and earn £15 bonus cashback. Get rewarded on your everyday spending!
Premium Rewards & Benefits
American Express Welcome Bonus
verifiedActive Deals & Discounts - August 2025
Apply for The American Express® Rewards Credit Card and earn 12,000 bonus Membership Rewards® points. Use your points for travel, shopping, and more!
Start your collection with 500 bonus Avios when you join the loyalty programme. Use the special Avios sign-up promo code to get your points, which you can use with airlines like British Airways, Qatar Airways, Iberia, and more.
Get the British Airways American Express® Credit Card and collect 6,000 bonus Avios. Turn your purchases into travel rewards! You can use your Avios points with other participating airlines such as Iberia, Qatar Airways, or Finnair
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About American Express
American Express is a globally recognised leader in premium payment cards and financial services, offering a world of exclusive benefits and rewards. An American Express UK card is more than just a way to pay; it’s a key to unlocking a more rewarding lifestyle. The brand offers a range of the UK’s leading rewards credit cards, including the iconic Amex Gold and Platinum cards. At the heart of the experience is the powerful Membership Rewards® points programme, which allows cardmembers to earn points on spending every day. These points can be redeemed for a huge variety of travel and dining rewards, from flights and hotel stays to statement credits. For new cardmembers, a generous American Express welcome bonus is often available, with frequent promotions offering up to 12,000 bonus points or more for signing up and meeting a minimum spend.
Why Choose American Express?
American Express is the preferred choice for millions of discerning customers for several compelling reasons:
- A World-Class Rewards Programme: The Membership Rewards points programme is one of the most flexible and valuable loyalty schemes in the world. Points never expire and can be transferred to a huge range of airline and hotel partners.
- Exceptional Customer Service: The brand is legendary for its award-winning, 24/7 customer service, providing a superior level of support for its cardmembers.
- Unrivalled Travel and Lifestyle Benefits: Premium cards offer a suite of incredible benefits, which can include comprehensive worldwide travel insurance, complimentary airport lounge access, and exclusive access to dining and event reservations.
- A Symbol of Trust and Security: With advanced fraud protection and a globally recognised brand, cardmembers can spend with complete peace of mind.
- Generous Welcome Bonuses: New cardmembers are greeted with some of the most valuable introductory offers on the market, providing a huge initial boost to their points balance.
Key American Express Cards and Features
The American Express UK portfolio includes a card for every lifestyle:
- The Preferred Rewards Gold Credit Card: A popular choice for frequent travellers and diners. It often comes with a large welcome bonus, complimentary airport lounge passes, and bonus points on airline and foreign currency spending.
- The Platinum Card: The ultimate premium charge card for the serious traveller, offering unparalleled benefits like elite status at major hotel chains, unlimited lounge access, and comprehensive travel insurance.
- The American Express Rewards Credit Card: A fantastic entry point to the world of Membership Rewards, with no annual fee and a great welcome bonus.
- British Airways American Express Credit Cards: Co-branded cards that allow members to earn Avios directly and benefit from the popular Companion Voucher.
Benefits of an American Express Card
Becoming a cardmember and choosing to earn points on spending offers many significant advantages:
- Turn Everyday Spending into Amazing Experiences: The powerful rewards programme turns everyday purchases like groceries and fuel into flights, hotel stays, and other incredible rewards.
- Travel in Style and Comfort: The travel benefits included with premium cards, such as lounge access and insurance, can transform the entire travel experience.
- Access Exclusive Offers: Cardmembers get regular “Amex Offers,” which provide valuable statement credits for spending at a huge range of retail, dining, and travel partners.
- A Powerful Financial Tool: A charge card requires the balance to be paid in full each month, which can be a great tool for disciplined budget management.
Things to Consider When Applying
To choose the right card, potential applicants should keep a few points in mind:
- Welcome Bonus Eligibility: The generous American Express welcome bonus is for new cardmembers only. Typically, you will not be eligible if you have held a personal American Express card in the previous 24 months.
- Minimum Spend Requirement: To earn the welcome bonus, new cardmembers must spend a specific amount on the card within the first few months (e.g., spend ÂŁ1,000 in the first 3 months).
- Annual Fees: Many of the premium cards, like the Gold and Platinum cards, have an annual fee. It’s important to weigh this against the value of the benefits provided.
- Acceptance: While acceptance is widespread, some smaller retailers may not accept American Express cards.
Tips for a Great American Express Experience
Cardmembers can get the most value from their card with these tips:
- Use a Referral or Partner Link: This is often the way to access the very best welcome bonus offer.
- Pay Attention to the Minimum Spend: Ensure you can comfortably meet the minimum spend requirement through your normal spending habits to unlock the welcome bonus.
- Regularly Check for “Amex Offers”: Make it a habit to check the “Offers” tab in the Amex app and save them to your card to get automatic statement credits.
- Maximise Your Points Value: For the best value, transfer your Membership Rewards points to an airline partner like British Airways or Virgin Atlantic to book flights.
American Express Customer Support & Policies
As a global financial services leader, American Express provides world-class 24/7 customer support. They have robust security protocols, including advanced fraud protection, and clear, transparent policies regarding their cardmember agreements, fees, and rewards programmes, providing a trustworthy and premium service for all members.
Experience a More Rewarding World with American Express
For those who want more from their spending, an American Express UK card is an essential choice. As the leading provider of rewards credit cards, the brand makes it easy to earn points on spending and turn them into incredible travel and dining rewards. From the versatile Amex Gold and Platinum cards to their no-fee options, there is a card to suit every lifestyle. New cardmembers can get a fantastic head start with an American Express welcome bonus of up to 12,000 Membership Rewards points or more.
Don’t just spend. Spend smarter with American Express!